Instagram and Facebook are two of the most popular social media platforms, offering great opportunities to reach potential customers. To ensure your products look great on these platforms, it’s important that the images are not only aesthetic but also the right size.

Below you will find the current image dimensions to use on Instagram and Facebook in 2021.

Image dimensions for Instagram

On Instagram, images are displayed in various formats. Before you upload a photo, make sure to leave enough space so that what matters most is visible even in the thumbnail. Here are the current dimensions:

1. Square: 1080 x 1080 px (aspect ratio 1:1)

2. Landscape: 1080 x 566 px (aspect ratio 16:9)

3. Portrait: 1080 x 1350 px (aspect ratio 4:5)

4. InstaStories: 1080 x 1920 px (aspect ratio 9:16)

5. Profile picture: 500 x 500 px (displayed as a circle)

6. Maximum video length: 60 seconds

Image dimensions for Facebook

Recommended graphic sizes for Facebook are as follows:

1. Profile picture: 170 x 170 px

2. Page cover photo (fanpage): 820 x 312 px

3. Group cover photo: 1640 x 856 px

4. Event cover photo: 1200 x 628 px

5. Timeline photo: 720 px, 960 px, or 2048 px

6. Carousel posts: min. 1080 x 1080 px

7. Facebook Ads: 1200 x 628 px

8. Facebook Stories: 900 x 1600 px

By using the above dimensions, you will ensure that your photos look great and grab the attention of users on both social media platforms. Remember that the right image quality and format are crucial for marketing effectiveness.